14.00-14.30  Defaulted Asset Management
                   Crisis come in many shapes and sizes. Operational and financial. In this presentation
                   Capt. Lee will examine the Complex operational challenges financiers should consider
                   in default; Managing marine risks when in default - who is responsible? The importance
                   of communications: to investors, lenders, charterers and the media in the event
                   of default.
                   Capt. Julian Lee, CEO, Inter Ocean, Seoul

 

 

 

MTI NETWORK MASTERCLASS
PROTECTING YOUR REPUTATION IN THE SOCIAL MEDIA AGE

MTI Network is pleased to invite you to join us for a Masterclass on Crisis Media Response
hosted in Seoul, Korea.MTI has conducted numerous Masterclasses in the UK,
Europe, and Asia.We are pleased to present this special half day seminar on November
6th the day prior to the Marine Money Korea Ship Finance Forum.

Established in 1989, MTI Network has grown to become the largest, global crisis media
management network committed to serving the shipping, energy, offshore, and ports and
terminals industries.

MTI Network’s global presence provides clients with more than 50 professional communications
specialists in 18 offices worldwide, offering a unique blend of local experience
and international coverage, around the clock.

With a combined client fleet in excess of 7,500 vessels and many of the world’s leading
port and terminal operators, MTI is dealing with a crisis every day. This has allowed us
to build a wealth of knowledge based on all types

 

 

Our job is Reputation Protection.

The new media landscape offers wonderful opportunities for communicating –but there
are also dangers and pitfalls, often largely unrecognized.

Unless you understand this stimulating, dangerous, challenging new world you or your
company could fall victim. What’s different today is that the old internal company firewalls
no longer exist.

In many recent incidents we have seen the impact on ship owners, managers, crew members,
rescue services and/or members of the public posting images and messages on
the internet. (Twitter, Facebook, You Tube, etc.). Most seafarers today have camera
phones and have use of the internet on-board, in one form or another the situation will
continue to get more difficult to manage. In 2013 it is a sensitive issue to forbid seafarers
to use their mobile phones or contact their families in the event of an emergency, so
proper use of the internet is largely a matter of education.

Speed and instant global exposure without a hearing, a trial or a judgment can turn
your company, or you personally, into an international figure of ridicule and fun via traditional
media, social media or trade press.

Our Masterclass is not designed to be a media training course but an inter-active session
that will give an insight into both current issues and effective media response principles
for senior management, ERT members and designated company spokespersons .

 

 

Join MTI Network for a briefing on
crisis response in the Social Media age.

 

13:00           Registration
13.30-14.00  Introduction
                  The increased exposure of senior management and seafarers:
                   "How bad media management impacts costs"
                   Korean P&I Club

14.00-14.30  Defaulted Asset Management
                  Crisis come in many shapes and sizes. Operational and financial. In this presentation
                  Capt. Lee will examine the Complex operational challenges financiers should consider
                  in default; Managing marine risks when in default - who is responsible? The importance
                  of communications: to investors, lenders, charterers and the media in the event
                  of default.
                  Capt. Julian Lee, CEO, Inter Ocean, Seoul

Coffee / Networking Break

15.00-15.30  Social Media and its increasing use.
                   Looking at the impact of Social Media on the maritime industry. Everything from what
                   your crews are posting to the Coast Guard's aggressive use of social media to publicize
                   your accident. Implementing a Social Media policy and training everyone from
                   office staff to seafarers.
                   Darrell Wilson, MTI Network USA

15.30-16.00  Case Studies of Recent Crisis:
                   Legal, operational & media considerations
                   Panelists TBA

15.30-16.00  Masterclass Inter-active Session
                  Open discussion on strategy, message development and social media guidelines. Participants
                  will be provided with realistic insight into working effectively with families,
                  stakeholders and media in a stressful environment.

16.30-16.45  Closing Remarks
16.45           Guests will join the opening cocktail reception for the
                  Seventh Annual Marine Money Korea Ship Finance Forum